Loma Linda University and Medical Center logo
A logo is an external, visual representation of an organization. It serves as a symbol of what the organization stands for. After a period of using abstract design, many major corporations are returning to their roots.
The decision by the officers to use the University seal as the centerpiece of institutional graphic identity for both the Medical Center and the University gives this program a foundation deeply rooted in the history and traditions of these uniquely Christian institutions. This link with the past allows for appropriate symbolic ties to our rich heritage while setting the stage for a graphic identity compatible with both institutions' many contemporary contributions for the betterment of humankind.
The single-serpent ancient staff of Aesculapius, long associated with medicine, symbolizes in the modern and broad sense the combined services of all the healing arts and sciences.
The broken sword on the right implies mercy in the sense of selflessness and restraint from acts and attitudes of self-aggrandizement and destructiveness.
The open book represents the Word of God, the source of the Christ-centered commission, the inspiration for all endeavor of humanity for humanity.
The lighted torch symbolizes the illuminating power of knowledge.
Supporting the shield are, at the left, the civic wreath of oak leaves and acorns, once given to him who saved his brother citizen's life, and at the right, the laurel wreath, symbolic of achievement and of honor. These emblems imply that he who has the privilege of learning has also the obligation of valor and honor.
On the scroll below the escutcheon is the motto of both Loma Linda University and Loma Linda University Medical Center, "To Make Man Whole."