1997 Annual Report

LLU Adventist Health Sciences Center

Board of Trustees Report to the Constituencies 1997

Information systems

An information systems computer specialist reviews data from the LLUMC management system.

Mission
Information systems is a support organization which provides resources and automated systems to Loma Linda University Medical Center. Information systemsâ goal is to enable technology which will allow the use of automation in all areas where it can provide value to the enterprise.

1997 highlights
Terminated the Associated Computer Systems outsourcing contracts and brought the staff under LLUMC management; renegotiated processing contract for power only

Implemented a new general ledger and accounts payable system

Completed the information systems strategic planning document which encompasses projects and priorities for the next five years.

Selected and contracted for a new home health system which will replace the non-compliant one in use.

Selected and contracted for a radiology information system to replace a 15-year-old system which was not Year 2000 compliant.

A major selection project was initiated to find a system to provide clinical personnel the capability to provide care at the bedside and eliminate paperwork while improving the care processes.

Selected and contracted for an operating room system which will coordinate all operating suites and link resources, supplies, and personnel. This system will be implemented in 1998.

Initiated planning and assessment to bring all systems into compliance with the century data calculation (Year 2000).

Completed planning for standardization of technology. When fully implemented this strategy will enable a more seamless integration of services and transfer of information.

The PeopleSoft system was purchased to replace the MSA payroll system which has been operational since 1978. The new system will also include a human resource system to expedite processing and record keeping for applicants and employees.

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Board of Trustees Report to the Constituencies 1997

Public affairs & marketing

public affairs

Vice president for public affairs & marketing W. Augustus Cheatham, MSW (far right), poses with senior staff members. On the front row (from left) are Audrey Vance Howard, EdD, director, academic publications; and Patti L. Cotton-Pettis, assistant to the vice president for public affairs. Standing (middle row, from left) are Gregory B. Williams, DrPH, administrative director, marketing; Anita Rockwell-Hayden, assistant director, community relations; and Waldena J. Gaede, associate director, University relations. On the back row (from left) are Richard W. Weismeyer, director, University relations; and Jack Boren, director, special projects.

1997 highlights
Nearly one million hits overall per month make the LLU&MC web site <http://www.llu.edu> a busy place. The site averages 129,000 accesses per month, with 20,000 homepage accesses and more than 40,000 unique visits. The number of web pages has reached nearly 4,000, and more than 2,800 web sites link to the LLU&MC homepage. The site won a five-star rating by Health A to Z, a search engine for health medicine catalogued by medical professionals.

Community relations, marketing, and University relations received Polaris Awards and honorable mentions at the annual meeting of the California Inland Empire Chapter of the Public Relations Society of America.

In September, marketing began tracking and retaining demographic information for the health system through a fulfillment center. This information allows LLUMC to maintain a large database which provides important market-needs information. During the first month of tracking, 222 inquiries were received. A dramatic increase has been made each month.

Marketing completed 504 projects for the health system in 1997.

Marketing contributed to 144 various community projects in many areas of medicine including cancer, transplant, radiology, and diabetes.

Marketing was recognized for quality of work both nationally and internationally. In 1997, 20 awards were received, including the prestigious Global Award. Other honors, including the Communicator of the Year award by the Inland Empire Ad Club and the first Partnership & Education award by California State University, San Bernardino, School of Business and Public Administration, were received.

An Inland Empire telephone survey was conducted to determine recognition and recall of the LLUMC advertising campaign. Results are as follows:

Unaided recall of LLUMC ads increased 2.75 times (56% increase).
Aided recall of LLUMC ads increased 1.9 times (47.8%).
There was a 56% increase (2.75 times) in respondents saying the advertisements made them ãmore likelyœ to use LLUMC physicians.
Of those who recalled LLUMC ads, there was a 72% increase (1.73 times) of those saying the ads were ãvery usefulœ in selecting or evaluating LLUMC.

The special projects office coordinated Kids Care Fair (3,500 children and family members were given free immunizations, health screenings, education, and other health-care services) and Childrenâs Day (a community outreach program which focuses on helping nearly 2,000 children understand the hospital environment).

Community relations arranged for 597 interviews, running in 931 media entities.

The public affairs & marketing team continued to publish 22 regularly scheduled publications, in addition to numerous brochures and other printed materials.

The public affairs & marketing team designed and staffed more than 50 exhibits.

The academic publications team provided specialized editorial expertise to various University entities.

Public service announcements regarding prostate health ran 3,253 times nationwide (for a total of 44H hours of television time).