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TODAY: advertising information

About the publication

TODAY is the official campus newspaper of Loma Linda University Adventist Health Sciences Center, which includes the following entities: Loma Linda University, Loma Linda University Medical Center, Loma Linda University Children's Hospital, Loma Linda University Health Care, and Loma Linda University Behavioral Medicine Center, located in Loma Linda, California. The eight- to twenty-four-page newspaper has a circulation of 4,000.

Editorial content and advertising are directed to students, faculty, staff, and employees. TODAY is also circulated to campus visitors and the local community.

Advertising guidelines

Loma Linda University Adventist Health Sciences Center is owned and operated by the Seventh-day Adventist Church. Advertising in TODAY must meet standards held by the denomination. Advertising for smoking/ tobacco products, alcoholic beverages, jewelry, theatrical movies, and/or obscene or inappropriate material will not be accepted. The management, at its sole discretion, reserves the right to refuse, without explanation, any advertisement. The acceptance of advertising in this publication does not represent an endorsement or guarantee of any kind by Loma Linda University Adventist Health Sciences Center.


TODAY offices have complete facilities for typesetting and design; however, only limited suggestions will be given about ad design.

Advertising rates

Advertising rates for TODAY are $5 per column inch if ad copy is supplied on computer disk, or as negative film or a positive, to exact publication size; $10 per column inch if TODAY provides any design/typesetting/layout services, or must re-size/alter client-supplied copy in any way.


You will be billed for your advertisement. Please include your billing address and telephone number with the ad copy.

Ad Submission

It is preferred that ad copy be submitted on Zip disk, or CD in QuarkXPress for Macintosh, but positives and negatives are acceptable. Ad copy must be sized to fit the dimensions noted below. If supplying ad copy on disk, be sure to include all fonts (screen and printer), photos, and artwork on the disk. Halftone screening is 300 dots per inch. Ads supplied in positive or negative form should be output at 85 lines per inch. Copy being shipped via FedEx, UPS, etc., should be addressed to: Advertising Manager/Today, Office of University Relations, Loma Linda University, 24941 Stewart Street, Loma Linda, California 92350-0001.


A 20-percent discount is given for ads pre-scheduled to run for at least four consecutive issues.

Sizing and pricing your ad

Formula: multiply number of columns by number of inches high by advertising rate to get the cost.Dimensions

Example: actual size of advertisement that is one column wide and two inches high

1 (columns) x 2 (inches) x $5 (rate) = $10

Five columns are on each page, each column measuring 11 picas wide (or about 1I inches). A one-pica space separates each column.

Widths in picas and inches

One column 11 picas / 1I inches Two columns 23 picas / 3I inches Three columns 35 picas / 5I inches Four columns 47 picas / 7I inches Five columns 59 picas / 9I inches

Ad height

Up to 84 picas (about 14 inches) tall, in 6-pica (1-inch) increments.

*Advertisements must be received at the University Relations office by 12:00 noon on the Friday deadline.

Publication dates subject to change without notice.

University relations phone number: (909) 558-4526.