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TODAY news for Thursday, November 16, 2006

Loma Linda University Children's Hospital news

New Starlight Starbright “Fun Center” lifts spirits of patients at LLUCH

Janet Leitch (left), child life specialist; Dylan Barnes (immediately left of Fun Center), a current patient on unit 5800; and Danielle Lewis (immediately right of Fun Center), a former patient on unit 4800
Janet Leitch (left), child life specialist; Dylan Barnes (immediately left of Fun Center), a current patient on unit 5800; and Danielle Lewis (immediately right of Fun Center), a former patient on unit 4800, welcome the new Fun Center donation from (left to right) Yvette Sanchez, from Albertsons HR department; Mike Acheson, Albertsons district manager; Nancy Tober, account business manager for Colgate-Palmolive; Terry Rocheleau, area vice president of the Quad Counties Area for Albertsons; Denise Lewis; and David Lewis, store manager for Albertsons.
On Monday, November 6, children undergoing treatment at Loma Linda University Children’s Hospital smiled brighter and laughed a little more, thanks to a multimedia Fun Center donated through the partnership of Colgate-Palmolive, Albertsons, Starlight Starbright Children’s Foundation, and Nintendo of America.

Designed to combat the anxiety and weariness faced by hospitalized children, the latest Fun Center model includes a Sharp® AQUOS™ liquid crystal flat-screen monitor, a DVD player, and a Nintendo GameCube™ system. The Fun Center was unveiled at 10:00 a.m. in the 5800 playroom, with Dylan Barnes, a 12-year-old patient from Beaumont, on hand to show firsthand how much fun the donation will provide the children on the unit.

“Our customer service ties us deeply to our community,” says Terry Rocheleau, area vice president of the Quad Counties Area for Albertsons. “No words can express the difficulty of seeing a child sick and in pain. It hits us right in the middle of the heart. That’s why we are so glad to provide this Fun Center to the kids at Loma Linda University Children’s Hospital.”

The ease with which Fun Centers roll right up to the side of young patients’ beds or anywhere in a hospital setting makes them perfect for hospitalized children in numerous situations: anticipating surgery, during long outpatient clinic treatments, waiting in the emergency room, or fighting loneliness after visiting hours have ended. It is this versatility that has made Fun Centers an invaluable tool in Starlight Starbright’s programmatic efforts to counter the isolation and fear often experienced by sick children. Caregivers report that Fun Center use may even result in a reduced need for pain medication. To learn more about the Fun Center program or to view the current hospital waiting list, visit <www.starlight.org/funcenter>.

Placement of the Fun Center is part of a 16-year collaboration between Colgate-Palmolive and the Starlight Starbright Children’s Foundation. As the foundation’s largest national sponsor, Colgate has donated more than $7 million for Starlight Starbright programs.

Colgate-Palmolive, found online at <www.colgate.com>, is a leading global consumer products company tightly focused on oral care, personal care, household care, fabric care, and pet nutrition. In the U.S., Colgate sells its quality products under such nationally recognized brand names as Colgate, Palmolive, Mennen, Ajax, Irish Spring, Softsoap, Murphy Oil Soap, Ultra Brite, and Fab, as well as Hill’s Science Diet and Hill’s Prescription Diet pet foods.

Albertsons is owned by SUPERVALU INC., one of the largest companies in the United States grocery channel. SUPERVALU holds leading market share positions across the U.S. with its approximately 2,500 retail grocery locations. In addition to Albertsons, SUPERVALU’s retail banners include Acme, Jewel-Osco, Shaw’s, Star Market, Save-a-Lot, Farm Fresh, Hornbacher’s, Scott’s, Cub Foods, Shopper’s, Bigg’s, Sunflower Market, and Bristol Farms, which is operated independently.

Through SUPERVALU’s nationwide supply chain network, the company provides distribution and related logistics support services to more than 5,000 grocery retail endpoints across the country. SUPERVALU currently has approximately 200,000 employees. For more information about SUPERVALU visit <www.supervalu.com>.

Created exclusively by program partner Nintendo of America, the Fun Center design is the latest example of the company’s extraordinary commitment to the Starlight Starbright Children’s Foundation.  Nintendo’s ongoing support of the foundation has resulted in a donation of over $3 million and the placement of more than 3,600 Fun Centers in hospitals worldwide.  In addition, they continuously match Fun Center sponsorships from other corporate donors.  As a wholly owned subsidiary, Nintendo of America Inc. serves as headquarters for Nintendo’s operations in the Western hemisphere.

By Preston C. Smith

TODAY news for Thursday, November 16, 2006