LLUCH foundation names new director
Children’s Hospital has named Joanna DeLeon, CFRE, as the new director of the LLUCH Foundation. Ms. DeLeon, who was appointed to this position in November, takes over the position vacated by Cindy Williams, who moved to Montana earlier this year.
“Ms. DeLeon’s extensive experience with volunteers, key leadership, and her background in team-building and staff development makes her well suited for this new position,” says Patti Cotton Pettis, MA, executive director for LLU Children’s Hospital Foundation, and executive director of philanthropy for LLUMC.
“Ms. DeLeon initially joined the Loma Linda University Children’s Hospital Foundation as a grant writer in May 2004 to broaden the scope of foundation-based giving and implement focused special appeals efforts,” Ms. Pettis says. “Her skills and focus quickly led to increased giving from the corporate and foundation arena. She has, since then, assumed a management position in this area for all four LLU hospitals to replicate the same success.”
In Ms. DeLeon’s new role as director of the Children’s Hospital Foundation, she will develop and enhance annual fund opportunities with the Foundation staff, and will continue to build relationships with the community to meet Children’s Hospital philanthropic goals.
Throughout her career, Ms. DeLeon has successfully secured more than $4.5 million for services and equipment, including more than $1 million for the Children’s Hospital. Using her writing talents and collaborative skills in partnership with other agencies, she has secured an additional $5 million for charity.
Ms. DeLeon has been involved with various community efforts to revitalize neighborhoods and has served on the board of directors for the Kiwanis Club of Rancho Cucamonga. She is involved with her local church and her oldest son’s elementary school activities.
Raised in Hong Kong and the United Kingdom, Ms. DeLeon came face to face with many enriching experiences. Her passion for culture and people led her to pursue a bachelor of arts degree from the University of Puget Sound, Tacoma, Washing-ton, in sociology with an emphasis in cultural anthropology.
Ms. DeLeon expanded her international studies with a semester spent abroad in Nepal. She graduated with honors and was invited into the honor society of Phi Kappa Phi. She also holds an associate in arts degree in commercial photography from the Art Institute of Seattle.
In November, 2006, Ms. DeLeon was recognized as a certified fund raising executive (CFRE).
By Richard Weismeyer