KOLA 99.9 FM raises $177,060 for LLUCH programs, equipment
Volunteer Mindy Morrell takes a call from one of the many generous donors who contributed more than $177,000 for the children of the Inland Empire during the recent “KOLA Cares for Kids Radiothon.” Proceeds from the fundraiser will purchase vital health care and programs at Loma Linda University Children’s Hospital.
A massive effort by radio station KOLA 99.9 FM recently raised $177,060 for life-saving equipment and programs to benefit the children of the Inland Empire. Not only did the event—which was held on August 28 and 29, 2007—exceed the goal of $140,000 by more than $37,000, it also represented an increase of nearly $50,000 over last year’s record-breaking event.
“We’re very excited,” says Tiffany Hoekstra of the Loma Linda University Children’s Hospital Foundation. “Thanks to the generosity of KOLA listeners, we’ll be able to continue offering the finest in medical services to the children of our area.”
Ms. Hoekstra notes that funds raised in last year’s radiothon helped purchase isolettes for the neonatal intensive care unit (NICU), portable ultrasound machines for the maternal/fetal area, cardiac monitors for the NICU and cardiac intensive care units and more than 800 KOLA bears—the cuddly teddy bears used to calm frightened children being transported to the hospital by helicopter or ambulance.
The KOLA bears have been a big hit with the kids. According to Victor Bannis, transport team coordinator for Loma Linda University Children’s Hospital, the bears provide a very crucial psychological and emotional resource for transported children. “They’re being taken away from their parents,” Mr. observes. “This is what they have to hold onto. This is their comfort.”
“This year marks the fifth year that KOLA 99.9 FM has hosted the ‘KOLA Cares for Kids Radiothon,’” Ms. Hoekstra notes. “We are very grateful for their outstanding commitment to the needs of hospitalized children in the Inland Empire.”
KOLA 99.9 FM serves the Riverside/San Bernardino area with an “all oldies all the time” format of classic rock. Loma Linda University Children’s Hospital opened in 1994 with 256 beds dedicated to serving the special needs of pediatric patients. It is the only level I regional trauma center for Riverside, San Bernardino, Inyo, and Mono counties.
By James Ponder