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TODAY news for Thursday, May 12, 2008

Loma Linda University Medical Center news

LLUMC receives Interwoven 2008 excellence award

Interwoven, Inc. (NASDAQ: IWOV), a global leader in content management solutions, announced the winners of the 2008 Interwoven excellence awards early last month.

This year’s winners—Ashurst, Education Management Corpora­tion, Ehrhardt Keefe Steiner & Hottman PC, Fulbright & Jaworski, Kao Corporation, KPMG Australia, Loma Linda University Medical Center (LLUMC), and Lowenstein Sandler—are examples of how customers are using Interwoven to help their businesses succeed amidst a shifting business landscape.

The awards were formally presented at GearUp 2008, the company’s user conference that took place in San Francisco, California.

“While this year’s winners represent a cross-section of different industries, and span a variety of organizations, they have one point in common—they are all leveraging content in ways that transform their business,” says Joe Cowan, CEO at Interwoven. 

“By putting Interwoven and content at the core of their business, these companies have risen above their peers by finding new ways to maximize online business performance and increase collaboration and agility within their organizations.”

Loma Linda University Medical Center operates some of the largest clinical programs in the United States in areas such as neonatal care and outpatient surgery, and is recognized as the international leader in infant heart transplantation and proton treatments for cancer. LLUMC partnered with Interwoven and Earthbound Media Group (EMG) to launch a website designed to help patients explore the services and care offered by the Medical Center.

Success with the website is driving a fundamental change in its business: LLUMC is completely re-imagining its web presence to ensure it plays a central role in driving service excellence and patient access, global health care leadership, and outreach. 

By leveraging a combination of search engine optimization, web analytics, targeting, and content management capabilities, the organization has achieved dramatic results.  For instance, LLUMC has seen a 1,400 percent increase in daily visitors and 1,700 percent increase in traffic sources. Its search engine ranking also went from 150 to No. 1 on many keywords.

LLUMC subsequently rolled out a 2,000-page main website and saw a 470 percent increase in physician referrals per month within four months of the site launch.

Interwoven is a global leader in content management solutions.  Interwoven’s software and services enable organizations to maximize online business performance and organize, find, and govern business content. Interwoven solutions unlock the value of content by delivering the right content to the right person in the right context at the right time. Approximately 4,300 of the world’s leading companies, services firms, and governments have chosen Interwoven.

Contributed report

TODAY news for Thursday, May 12, 2008