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TODAY news for Thursday, June 9, 2008

School of Public Health news

Pfizer executive discusses leadership on SPH television

Barbara DeBuono, MD, MPH, talks about the definitions of leadership and public health on �Designs for Health.�
Barbara DeBuono, MD, MPH, talks about the definitions of leadership and public health on “Designs for Health.”
An executive from the large pharmaceutical company Pfizer appeared on the School of Public Health’s educational television show to talk about public health leadership in the 21st century.

Barbara DeBuono, MD, MPH, spoke for the May 13 live episode of “Designs for Health.” She is executive director for public health and government at Pfizer, Inc.

Public health leadership is needed now more than ever, according to Dr. DeBuono’s presentation, due to a combination of disasters, the threat of bioterrorism, the necessity for violence prevention, and media misconceptions.

“Leadership is needed to articulate not only the problem, but to articulate the solution and the vision, and then the steps to get there,” said Dr. DeBuono.

“Designs for Health” is a one-hour program airing live on Loma Linda Broadcasting Network to a potential television audience of more than two million viewers.

Filmed in front of a studio audience, the program is also telecast live to public health students on the Loma Linda Uni­versity campus.

In conjunction with Dr. DeBuono’s appearance on “Designs for Health,” the School and Pfizer offered to give a free copy of Pfizer’s recent book on public health leadership to the first 100 viewers to request it. The book is called Moments in Leadership: Case Studies in Public Health Policy and Practice.

To see Dr. DeBuono’s presentation, look for the May 13 episode at <www.designsfor health.org>. With the theme of understanding corporate commitment to public health, the episode also features Bill Davenhall, MA, global manager for health and human services at ESRI in Redlands, and Seth Wiafe, MPH, academic director of Loma Linda University’s health geoinformatics (GIS) programs.

Mr. Wiafe has been working with The Partnership for Quality Medical Donations (PQMD) for the past three years to improve donations of medical products worldwide, using GIS technology. Pfizer is one of the leading corporate members of PQMD.

By Heather Reifsnyder

TODAY news for Thursday, June 9, 2008