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TODAY news for Thursday, June 9, 2008

Loma Linda University Adventist Health Sciences Center news

New institutional graphic identity system to be launched in July

Beginning this summer, all Loma Linda University Adventist Health Sciences Center entities will be represented by a new graphic identity system, including a new logo.

The launch date for the new logo and graphic identity guide has been moved up to Monday, July 14, from its earlier date in August. The guide will govern the organization’s corporate look as applied to a variety of media, including business communications (letterhead, business cards, en­velopes, and note cards), advertising, publications, websites, vehicles, and premium and promotional items.

The graphic identity guide offers guidelines and tools for creating a consistent corporate look for a wide variety of applications; several approved font options, including fonts which are widely available on most computers; a recommended color palette that provides a variety of color choices, while still providing a consistent family look; and design specifications for commonly developed materials.

The graphic identity guide and the new logos will be available through public affairs at the University and marketing at the Medical Center. They are expected to be available online for users by this fall, according to Tammy Veach, executive director for marketing at Loma Linda University Medical Center.

To promote a more unified brand image, the new logo will replace all existing logos and school seals. While the new logo is not to appear prior to the launch date, users who are printing materials for use in the summer and who need access to the new logos prior to July 14 can obtain a logo by contacting the office of public affairs. At this time, all other logos and school seals should no longer be used.

The new logo and visual identity will not be in use before the July 14 date; however, due to budget constraints, not everything will change at that date. High visibility items and budgeted items will be issued at that time. Other materials will be reproduced as budgets allow and as inventories are depleted and reprints are necessitated. In general, materials with the old logo (other than forms) should be discontinued within a year of the launch date, so plan your inventories accordingly.

Those who plan to start using the new business package in July can begin placing orders through Printing Services this month, even though the material will not be released prior to July 15. By ordering early, however, users can ensure that their materials will be available by that date. Orders will be filled on a first-come, first-served basis.

“The new visual identity is a significant step toward building a more consistent brand for the institution,” says Richard Hart, MD, DrPH, president and chief executive officer of LLUAHSC.

“Implementing this new logo and the graphic standards will require us all to work together more closely to support a unified image, which will benefit the organization as a whole, as well as its individual entities.”

Contributed report

TODAY news for Thursday, June 9, 2008