By Stephen Vodhanel, PhD
For Roy Rocero, LLUSP Class of 2015, a valuable method to advocate the pharmacy profession is by using his creative instincts and passion for videography.
In an annual video competition held by the ASP Chapter of APhA (American Pharmacists Association), a video submitted by Roy took 1st Place in the “Most Informative” category for the contest.
According to Roy, “we wanted to highlight how Loma Linda University’s School of Pharmacy changes hard working students into professional pharmacists, and how we will help serve people around the world.”
“Video is also an underutilized tool in the pharmacy profession, but can be the strongest tool in the coming years. With the popularity of Youtube and others, and with the need to educate people on the pharmacist’s role in healthcare, public service announcements via short videos is an ideal media for educating the public,” said Roy.
According to APhA, the PharmFlix short film platform has proven to be a popular and creative way to advocate the pharmacy profession. The PharmFlix Video Contest was launched in 2009 to get pharmacy students thinking about public service announcements as a way to educate the public with the role of the pharmacist in healthcare.
“Once I am a working pharmacist, I plan on using video media to inspire pharmacy students towards public service, and to be an advocate for the pharmacy profession. There is much to do to inform the general public on how pharmacists impact their communities and healthcare as a whole and video is ideal,” said Roy.
The entire School of Pharmacy congratulates Roy Rocero for his 1st Place video entry!